Google is always coming out with new ranking factors that effect the SERP’s in a bid to continually improve their search engine service.
Google actually makes changes to their algorithm around 500 times a year, but here is quick overview of Google’s major algorithm changes and updates:
One of the first major updates actually wasn’t targeted towards spammy domains or any form of Google rankings for that matter. It was called Google Caffeine and it boosted Google’s raw site speed as well as integrating crawling and indexation in a much more efficient manner.
Ten years ago, you could absolutely spam a keyword and place it on pretty much any website with exact match anchors and it would rank at the top of Google for that keyword. It was honestly like taking candy from a baby. Then Google released the Panda update in 2011 and this changed everything forever. The Panda update destroyed millions of spammy domains that were ranking in the top spots for various keywords. It specifically targeted thin content, content farms and sites with high content to ad ratios. This update effected up to 12% of all search results in Google, huge!
The next major update was penguin, this was released in April 2012 and has been dubbed “the web-spam update” – Penguin targeted a number of web spam factors, including keyword stuffing. This effected around 3% of English queries.
After Penguin, the next major update was Hummingbird. It came out in 2013 and was introduced to improve the search results that Google came up with. Hummingbird is seen as a fine tweaking of the main search engine algorithm, akin to upgrading a car with a better engine.
These updates are a good thing because it raised the bar for people that wanted to rank highly in Google and as a result of this, improved the quality of the websites that rank in the top spots.
If you want to be successful with organically ranking your website in the Google SERP’s you will need to adopt a much more evergreen approach to your link building and content creation.
With that being said, Google is constantly changing their ranking factors and there is a major new one on the horizon and this is what I wanted to share with you guys.
Brian Dean is one of the best in the business when it comes to link building and I wanted to share one of his videos that he’s recently shot, that is all about this new ranking factor that Google will be placing much more weight on in the future.
If you’re completely new to SEO, check out my Back To Basics Guide.
Check it his video here: